Do you have that one favorite t-shirt, which is customized and has an image of your favorite artists or a souvenir of any place you traveled? We all have that one custom t-shirt, which is a world to us, and no matter how old it gets, we will still be having it in our cupboards.
We all love collecting things which we can connect to or remind us of something. And because of these businesses which provide customizations stands out from the crowd. Personalization has been one of the major reasons why the t-shirt printing business is growing.
According to research done by Statista, the custom t-shirt printing business is growing rapidly. In 2016 it was 1.16 million US dollars, whereas, by 2025, it is expected to grow by 3.1 billion US dollars.
This shows the growth of the t-shirt industry in terms of opportunities it provides to customers and businesses.
Herein, let’s discuss some of the major reasons why the t-shirt printing business is going to trend in 2022:
Branding strategies:
Custom t-shirts are needed at the company’s annual functions, sports events, NGOs, meetups, and more places. Many t-shirt printing businesses tie-up with these companies and provide custom t-shirts. These are the special occasions when t-shirt printing companies can increase their brand awareness in the market.
For example, if you are an owner of a t-shirt printing company, then you can reach out to companies and NGOs in your area, sign a deal with them, and on special occasions, create custom t-shirts matching the themes of that occasion. You can either provide them in bulk order. On the other hand, if you are just starting there initially, you can provide it for free.
This will help get more customers, provide better customer service, and increase brand awareness.
Fashion Statement:
It is said our style is a reflection of who we are. This is true in many scenarios; we all prefer to stand out of the crowd and leave an impact on people. This is when fashion plays a very important role. Companies have started understanding the importance of customization and how much people love it.
Today, many people prefer to create their own custom t-shirts that reflect their personality, ideology and make them feel connected. On the other hand, this has also become a fashion statement amongst people as “custom clothes”.
Today more than ever, people are ready to spend more on custom products and stand out from the crowd. This has given businesses to explore a whole new vertical of customization.
Collectibles:
Do you have any collectibles of your favorite artists, TV shows, or movies? We all have it, right? People love collecting exclusive editions at any price when it comes to their artists. This craze of collecting special edition t-shirts has created a new business trend, and it even has a huge market to serve.
Being a business owner, you can reach out to different artists managing companies, TV shows, movies, and more. You can sign deals with them and create bulk customized t-shirts for them. You can even reach out to big companies like Google and Amazon and create custom t-shirts for them too. They are widely used and given to participants during meetups and events.
Fans love to showcase their support and love for their artists, TV shows, and movies. If printed in good quality, it can help you get long-term clients and sell the products at a high cost.
T-shirt Gifting:
We all like having gifts from our family and friends, and custom t-shirts are the perfect gift for everyone. People can create their custom t-shirt designs and gift them to their friends and family. These custom t-shirt gifts help customers to connect emotionally.
This has given businesses a new vertical to explore and help customers to connect. Additionally, custom t-shirt printing businesses also have greater ROI. Considering the rapid increase in this vertical, businesses today use third-party tools and integrate them on their websites. This lets customers create their own designs and easily place orders from the comfort of their homes.
There are many third-party tools to create custom designs, but product design tools from PrintXpand stands out. Its appealing UI/UX, easy navigation, and a feature-rich library make it a go-to solution. Customization is the future, and investing in such third-party tools can help you in the long run.
Cost-effective:
Custom t-shirt printing business is a very cost-effective solution. Be it a small or big business, everyone can easily invest in it and get a greater return on investment. Often wholesales sell bulk t-shirts at a reasonable cost. This results in custom t-shirts being sold at a low price. Thus, the cost effectiveness makes it easy for businesses to start their venture.
Conclusion:
These trends give an exclusive sneak peek into why people prefer to start a t-shirt printing business. The less investment, larger market value, and growth, and easy process make it everyone’s favorite. Additionally, third-party t-shirt design tool like product design tools from PrintXpand makes it easy for people to create their designs. Easy navigation and appealing UI/UX is the crux of our tool. Having served in the industry for decades has helped us to know the pain points of our customers and serve them the exact solution. If you are thinking to start t-shirt printing business, then you can reach out to our experts.
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