Summary
Almost everyone likes to have a drink every day. Imagine seeing a lovely quote, an image, or your own photo on your mug every time you grab it in the morning.
The constant demand for mugs makes them a profitable business opportunity. If you are interested in launching an online business, mug printing is a great option to consider.
Yet, numerous new entrepreneurs face difficulty convincing customers to purchase mugs from them, given the market saturation, which includes everything from Amazon to nearby retail outlets.
Therefore, if you’re interested in beginning a mug printing venture, creating a plan that enables your business to target the appropriate clientele and expand is crucial.
To help you with your mug printing business plan, we have created a comprehensive guide that includes information on selecting a printing technique and increasing sales.
Selling Personalized Mugs: A Profitable Idea That Works
One of the most significant factors contributing to the increase of personalized mugs is the growth of the personalized gift industry. The industry is evolving every day owing to the ever-advancing digital technology.
The rise in the personalized gift industry is one of the main reasons for the increasing popularity of personalized mugs. The sector is constantly changing due to the continuous advancements in digital technology.
The global personalized gifts market is expected to reach a value of USD 44580 million by 2028, at a CAGR of 6.7%.
This implies that personalized mug printing can open up many business opportunities for you. Custom printed mugs can be used as:
- Corporate gifts for employees and vendors
- Birthday gifts for friends and family members
- Wedding gifts, etc.
Further, you can enable your customers to design their mugs by adding logos, taglines, images, etc. This won’t only keep your customers engaged but also contribute to increasing your brand awareness. Another helpful strategy is to use UCAAS platform to ensure active customer engagement.
An example of a company doing great with customizable mugs is 365Canvas. The company provides many photo gifts, including canvas prints, mugs, pillows, etc. What sets them apart from competitors is a personalization tool. Because of this, they built a successful customer base of 2,00,000 people.
Shoppers can use the tool to add a personal touch to their gifts by adding names, images, messages, etc.
(Product Customization to Differentiate Your Brand from The Rest)
Now, let’s start with how you can launch your mug printing business successfully.
How to Start a Profitable Mug Printing Business?
A business in mug printing is very profitable, considering the growing demand for personalized items. The steps below are comprehensive enough to help guide a beginner who wants to start a mug printing business.
Define Your Goals with a Business Plan
No matter what business you want to start, proper planning is the first and foremost requirement. You must understand and define your goals clearly and consider your spending limits. Properly defined goals and a clear budget estimate are the two cornerstones of a well-thought plan.
The easiest way to get started to pen your business plan is:
- Make a list of things you are good at—for example, marketing, managing the business’s finances, etc. Once you are clear about what you know, it will help you understand how many people you will need to hire for your business. The reason is simple: You can’t build a business without a well-versed team.
- The second step is to decide whether you want a physical store, or an online store. Pro tip: Launching your business online can be easy because you do not have to manage physical spaces, etc.
- The next step is to finalize all the legal formalities (something that you will have to figure out on your own).
So, this was just a small checklist of how you can plan to start a mug printing business.
If you are still not clear on whether to start your business online/offline or both, you can review how people love to buy a LOT of mugs when they are personalized.
So, meanwhile, you prepare your business plan and review what’s trending in the Mug printing industry right now!
Choose the Right Type of Mug
There are several varieties available in the market you can choose from.
- Coffee Mug – A coffee mug is the most prominent and demanded in the entire mug printing industry. You can always sell custom printed coffee mugs without a second thought.
- Ceramic Mug – Ceramic mugs are resistant to high temperatures and easy to clean. As they retain heat better, they are very suitable for hot beverages like coffee, tea, or even hot chocolate. A ceramic mug is resistant to high temperatures and easy to clean. As it retains heat better, it is very suitable for hot beverages like coffee, tea, or even hot chocolate etc.
- Transparent Mug – Generally made of glass, a transparent mug is highly innovative and suitable for cold beverages like juice, soft drinks, cold coffee, etc. People love designing transparent surfaces.
- Pottery Mug – People who love handmade items often prefer pottery or earthen mugs. They not only look beautiful but are also environmentally friendly because they are easily decomposable.
- Sport Mug – A sport-themed mug is a great choice for people who love sports.
- Travel Mug – A travel mug is suitable for long-distance travelers like bikers who prefer carrying hot or cold beverages.
- Stainless Steel Mug – A stainless steel mug, as the name suggests, is resistant to corrosion and rusting and ideal for carrying beverages in humid climates.
- Magic Mugs– As the name suggests, when a hot liquid is poured into the mug, the color changes. This is because they are designed using thermochromic ink, a heat-sensitive paint.
You can pick one, two, or more variants per your target customers and budget estimation.
Choose the Right Printing Method
You will also need additional equipment. However, their selection depends on the method of printing you select. Below are various printing methods available and their processes.
Direct Screen Coffee Mug Printing
In this method, the ink passes through a screen or a mesh. The printer applies a stencil to the stretched mesh. The little holes in the stencil shape the final image on the mug.
Direct screen printing can be a suitable option if you are thinking of creating simple designs on earthenware or bone china mugs. It is also suitable for smaller designs and those who don’t want too many overlapping colors or an extensive image.
It creates simplistic designs, making it a great option for a low-budget business.
Transfer or Litho Printing Custom Mug Printing
Transfer printing, also called as litho printing, is an age-old printing method. It is mainly useful for putting a print on ceramic or bone china mugs. Basically, a printer paints an image or design on a special paper and cover-coats it on the mug. Post-coating, the print is transferred into a water slide transfer. The printer applies it manually on the drinkware. Though slower and more labor-intensive than direct screen printing, it supports various colors. It is suitable for promotional mugs with average to large surface areas to print on.
Digital Photo Mug Printing
Digital printing is a process where a printer prints an image or design directly on specially coated paper. It also uses a waterslide transfer to apply the image to the substrate. It helps create the full-colour and permanent look and it is this feature that makes it an excellent method for high-quality texts or images.
This technique is generally ideal for printing a photo or cartoon image on earthenware, pottery, or bone china mugs.
Dye Sublimation Printing
Dye Sublimation Printing is one of the best methods for offering crystal-clear images with vibrant colors. It uses organic color dyes and heat transfer to ink the desired artwork on the mug, making the design look brand new for prolonged periods.
More suitable for promotional mugs that need accurate color photographic reproduction, it also produces shiny output and is environment-friendly as it doesn’t require harmful substances like Cadmium or Lead.
Next, you also need to decide on mug printing equipment. Though the equipment you need to print on mugs depends on the printing method you choose, the following are a few common items you will need in almost all mug printing businesses.
- A computer (PC or Mac)
- Design Program
- Heat Press
- Readymade/Handmade Mugs
- Heat transfer paper
Build an Online Store at Minimum Cost
Before you take your business online, you need to register your business to avoid any future legal problems. You can get in touch with your lawyer to get the details about the permits and licenses you need.
To take your business online, you must first choose an ecommerce platform that fits your needs and budget. Consider factors such as pricing and customization options.
Creating your online store on your own can be challenging, so why not get expert help?
At PrintXpand, we have over a decade of experience helping startups go online.
With our expertise, we can create a tailor-made store that’s not only easy on the eyes but also performs like a champ.
We’ll ensure it works like a charm on any device (this also helps with SEO, by the way), so your business gets the visibility it deserves.
We can also integrate various payment methods, let you decide on a theme, provide multilingual support, and let you personalize it to your heart’s content. And with our constant maintenance and support, your magic mug sales will be smooth sailing all the way!
Stand Out with Customization
There is an additional advantage you can get while selling custom mugs online. That advantage is – offering customers the freedom to create designs of their own choice through a mug design tool that you can integrate into your store.
Because, as per Invesp, 59% of marketers are getting a good ROI after offering the product personalization facility.
With this tool, your customers can add their names, photos, and clipart, and even pick their favorite colors.
And don’t worry, even non-tech-savvy folks can design their perfect mug with our pre-designed templates and thousands of options!
There is something for you (as well).
As a business owner, you get complete control over the tool’s backend.
Set custom pricing, manage printing methods, and more. We understand your business needs and completely customize our tool to match your requirements.
Give your business an extra boost with customized mugs! Stand out from the crowd and create the ultimate personalized mug experience for your customers.
Decide Your Business Model
If you have a huge capital reserve, you can follow the traditional way of starting an eCommerce business. Here, you carry out all your operations – from procuring raw materials, to manufacturing, packaging, and dispatching products. However, you can arrange cost-effective alternative methods if you don’t have a huge capital reserve.
For instance, if you start a dropshipping business.
Dropshipping will help you save on delivery expenses and handle all order return or replacement requests.
Market Your Mug Printing Business
Before discussing marketing strategies, it is important to highlight the need for having a good website design and functionality to create the best first impression.
Your site is the first interface between you and your customers. You would want it to be user-friendly and as interactive as possible. You can do so by adding high-quality product visuals, a seamless checkout, fast page loading speed, easy navigation, and more. You can also promote your discounts and offers on your site.
To market mug printing business, consider the following digital marketing channels.
Social Media Marketing
Social media marketing is all about promoting your business on Facebook, Instagram, Twitter, LinkedIn, etc., through your official pages.
Pro Tip – If you are not sure which social media platform(s) to start with, you can always research more about your business type and which social media platform(s) would suit it.
For example, your mug printing business can attract individual customers looking for artistic mugs or companies looking for corporate custom mugs for gifts to their clients or employees. This makes this business suitable for platforms that have both types of audiences—formal and casual.
In the case of your mug printing business, Instagram and Facebook can work as they have both – formal and informal audiences, unlike LinkedIn which is more suitable for only formal audiences. If you would like to promote your product on Instagram and Facebook you can create social media posts with eye-catching images and videos using an online video editor like wave.video or Video Editor by Movavi. This tool offers a wide range of customization options to help you create engaging content that resonates with your target audience.
Search Engine Optimization
Your website is like your ‘customer representative.’- Without ensuring that your mug printing business shows up in search results, you can’t think of gaining much from your website/store. To show your online presence to a wider audience, you must focus on SEO techniques to rank your site high.
You can try a combination of SEO techniques and find out which ones work best for you.
A few general SEO strategies include
- Optimizing your site content with proper keywords,
- Ensuring your website loading speed is optimum,
- Ensuring your website is fully responsive across all devices, screen sizes, etc.
Paid Marketing
Search engine marketing is always a good option for better long-term results. If you can afford to invest in paid ads, you can increase awareness about your brand faster and more efficiently.
Email Marketing
Though conventional, email marketing is always a great option to connect with individual customers personally and customize your products as per their preferences and needs.
In emails, surveys like a post-purchase, satisfaction, or post-complaint resolution survey help engage your customers and know what they think. Accordingly, you can re-strategize your business plans or products or strengthen your revenue generation strategies.
Ready to Print and Sell Custom Print Mugs?
If you have a flair for creativity and want to strike gold with a business, a mug printing business can be a good idea. With a few well-thought-out steps, you can easily launch your mug printing business and start making profits quickly.
Looking for an online web-to-print storefront solution with a product customization tool for your online mug printing business? PrintXpand is the one-stop solution. For 14+ years, we have been helping businesses in the print and eCommerce industry with our web-to-print solutions. It includes a designer tool and various print ERP solutions that help you streamline your business operations.
Let’s assist you in building a successful mug printing business with Web to Print Solutions. Get your store ready in very less time! Drop us a message, and our team will be in touch with you with a personalized tour of our solution
All product and company names are trademarks™, registered® or copyright© trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.
FAQs
Is mug printing profitable?
Yes, the mug printing business is profitable with effective marketing tactics and unique designs that attract buyers. Finding your specific expertise, offering top-notch printing services, and minimizing expenses is crucial for boosting profits.
What do you need to start a mug printing business?
To launch a mug printing business, you will require a mug printing machine and top-notch printable mugs. Furthermore, you will need graphic design software and a marketing strategy to attract customers.
Is selling custom mugs profitable?
Selling customized mugs can be a profitable venture if you offer a unique design or target a specific market. Nevertheless, achieving success depends on factors such as marketing, quality, and pricing.
Can you make money with print on demand mugs?
Certainly, it is possible to earn profits with print-on-demand mugs by creating one-of-a-kind and attractive designs, promoting them successfully, and utilizing platforms such as Etsy or Shopify to connect with customers. Creating designs that connect with your target audience and continually advertising your products is essential to boost sales.
