“If you do not learn how to get paid while you sleep, you will work until you die,” says a quote by Warren Buffet.
Perhaps, you took this quote too seriously, and that is why you are on the internet, selling your products, and gleaming with joy! In a world that thrives on the internet, it is commendable to have a website through which you sell. And I am glad you took the decision to move your business online.
But the question is, are you happy selling what you are selling, or do you intend to make profits through your business?
The reason behind asking this was; well, everybody sells what others do. Most ecommerce store owners copy each other and sell products that are popular among customers. Unfortunately, this approach does not work all the time.
At some point or other, your sales figures will end up disappointing you.
To win the game of ecommerce and benefit from it, you need to start offering personalized products to your customers through a product design tool.
Don’t miss out on the opportunity to stand out in a competitive market and give your customers a unique shopping experience. Start offering personalized products today and watch your sales rise!
This guide covers the latest product customization market trends, the benefits of using a product designer tool for ecommerce owners, and popular custom products to offer on your eStore.
So, here we go:
- Current Market Trends in Product Customization
- Benefits of Product Customizer for eCommerce Owners
- Popular Custom Products to Offer on your eStore
Current Market Trends in Product Customization
- 70% of consumers now expect personalization and are frustrated when they don’t find it.
- Nearly 90% of retail marketers are using personalization for their business, indicating a high demand for personalized products.
- Companies that excel at personalization generate 40% more revenue from those activities than average players.
(McKinsey & Company)
- Brands that have implemented ecommerce product designer tools have seen a 30% increase in conversion, a 45% increase in the average order value, and a 20% decrease in returns.
Want to provide your customers with a shopping experience that is truly unique and personalized?
Benefits of Product Customizer for eCommerce Owners
Personalization Galore
Today, most online shoppers take the “my way or the highway” approach.
If they do not like what you are offering, they will leave your website and go to some other online vendor. As a result, you will experience several cart abandonments.
Let us say I want an XL-sized turquoise T-shirt with a quote that says “I drink and I know things” engraved in golden letters outlined in black. Or I want an orange-colored, medium-sized diary with “My Diary of Bliss” embossed on it.
Through the e-commerce product designer tool, you can provide your customers with products having attributes as specific as the ones mentioned above. And when you provide personalized products, the customers are sure to come back to your store, accelerating your profits!
Quality User Experience
Even after moving online, our soft corner for “handcrafted” or handmade products persists. Your customers might have similar preferences.
When you provide your customers with ecommerce product designer software, they can design the product of their choice on their own. Also, the software needs to be user-friendly enough to enable your customers to design their products easily. If they get stuck somewhere or find your tool cumbersome, they might leave your website.
Remember, it just does not end with offering a designer tool. After your customers finish designing, you can give them a preview of the product. Once finalized, they should be able to place orders easily. The designing to ordering journey should be glitch-free so that they keep coming back and helping you earn more.
Shower Them with Offers
There is no limit to how creative you can get using the online product designer! You can host product design competitions on your website, give away free goods, and create a buzz on social media.
With a business that needs to establish itself, such offers work wonders and help to make great profits. Once you integrate the tool with your website, you can ask your customers to share the products they design with the hashtag of your brand name on Instagram. The more they share, the better it is for your business, as it can generate more customers for you.
A lot of e-commerce store owners come up with festive offers to entice visitors to buy from them. Make sure you keep coming back with such offers every 6 months so that you leave a satisfactory smile on the faces of your customers, retain them, and generate better sales for your e-store.
Competitive Edge and Brand Differentiation
In today’s crowded ecommerce market, standing out from the competition can be challenging.
However, by offering a product customizer on your ecommerce platform, you can differentiate your brand from others and gain a competitive edge.
Providing personalized and unique products can help you attract more customers and increase brand loyalty. Customers are more likely to remember and recommend a brand that provides a memorable shopping experience, and a product customizer can help you achieve that.
By setting yourself apart from your competitors, you can establish your brand as a leader in your industry and increase your chances of long-term success.
Ready to boost your e-commerce sales and provide a personalized shopping experience for your customers? Try out our ecommerce product designer now and see the benefits for yourself!
Popular Custom Products to Offer on your eStore
An ecommerce product designer allows you to offer a wide range of customizable products. Here are some of the most trending custom products.
“Thread the Trend” – Apparel & Wearables
Customization ideas: Allow customers to personalize their apparel by choosing the fabric, color, and size, and then offer options to add custom graphics, text, or even their own photos to the design.
Bonus idea: Create limited edition collections that follow the latest fashion trends or reference popular memes and pop culture references.
“Accessories for Days” – Accessories
Customization ideas: Provide customers with the ability to personalize their accessories, such as bags, phone cases, or jewelry, by adding custom designs, text, or photos.
Options to choose the material, color, and size of the accessory can also be offered.
Bonus idea: Offer sustainable and eco-friendly options such as products made with recycled fabrics or materials.
“Mug Life” – Mugs
Customization ideas: Allow customers to add custom designs, text, or photos to mugs, and provide options for the mug size and color.
Personalized packaging or gift wrapping can also be offered for a special touch.
Bonus idea: Create seasonal designs for holidays or special events such as Father’s Day or graduation.
“Sole Searching” – Shoes
Customization ideas: Allow customers to choose the shoe style, color, and size, and then offer options for adding custom designs, text, or logos.
Bonus idea: Collaborate with popular artists or influencers for limited-edition shoe designs.
“Tech It Up a Notch” – Skin and Cover
Customization ideas: Allow customers to customize phone or laptop skins and covers with their own designs, text, or photos. Options for different device models and sizes can also be offered.
Bonus idea: Offer protective features for phone and laptop skins and covers, such as shock absorption or scratch resistance.
“Cap It Off” – Caps
Customization ideas: Allow customers to choose the cap style, color, and size, and then offer options for adding custom designs, text, or logos
Bonus idea: Create designs or logos for popular sports teams to appeal to sports fans.
“Write On” – Paper products
Customization ideas: Provide customers with the ability to customize paper products such as notebooks, journals, or planners with custom designs, text, or logos. Options for paper type, size, and binding can also be offered.
Bonus idea: Offer personalized paper products, such as wedding invitations, baby shower cards, or thank-you notes, to provide a unique and memorable touch.
Last, but Not The Least…
As an ecommerce store owner, you need to think beyond offering regular products and sell products that are more personalized and goods that have sentimental value to your customers.
PrintXpand is a platform-independent product designer tool that is compatible with different file formats and printing methods. You just need to integrate it with your website, add the products of your choice, and start selling.
Remember, an ecommerce product designer is not just software. It is a revenue-generating solution for your business.
It can add value to your e-store, help you sell unique products, and make you stand out from your competitors.
So, before you lag with your sales, get more information about a web-to-print software, and ace the game of ecommerce!
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