Whether going on your first job interview or meeting your Tinder date for the first time, you always take care of one thing: have you dressed up appropriately or not?
The same thing goes with your product as well. Taking care of how good your product looks from the outside is necessary. As packaging is the first impression you make on your customer, it is an excellent opportunity to grab their attention and entice them to buy your product.
Branding and packaging strategies play an important role in shaping a brand’s image as well as the overall experience of its customers. As a result, many companies are now switching to custom brand packaging.
Here are a few examples of businesses that were successfully able to utilize custom packaging for branding of their products.
Brands With Iconic Packaging
Birchbox
Subscription boxes are a new concept introduced by rapidly growing ecommerce businesses. These boxes contain products from the same or different categories and are sent to buyers on a monthly basis.
Birchbox is one such leading brand with expertise in beauty and cosmetic products. They allow buyers to select cosmetic products tailored to their specific needs.
But what makes this company stand out is its distinct packaging and branding concept? They don’t have a static packaging design. Their packaging design includes everything from floral prints to abstract designs.
Each month they introduce new packaging, and to add more to this, they deliver different boxes to each of their buyers. This means there will be no duplicate or similar packaging for this brand.
This entices buyers to buy from them, along with adding more fun to their unboxing experience.
Buyers also share their unboxing experiences on their social media handles. This helps Birch Box spread the word about their product on social media platforms.
L’Oreal Color & Co hair dye
Speak with a hair consultant for free and get a personalized hair dye kit tailored to your hair requirements for just $20. What more could you want?
Probably, a personalized packaging with your name written on it and a cute little note inside.?
You can experience all of these with Loreal’s D2C brand Color & Co. This brand realized the impact personalized offerings could have on buyers.
So along with allowing customization in their products, Color & Co. mentioned their customers’ names on the packaging of the kit as well. This super-simple initiative is helping the company deliver a great customer experience on an individual basis.
This is why, being a new company, this brand is still showing great promise in terms of customer interest and growth prospects.
You can also make your offering more personalized with such custom brand packaging.
All you need to do is integrate package design software, and it will take care of the whole customization process.
Using this web-to-print software, you or even your buyers can customize packaging any number of times, change its font, and even add any extra element.
This can help you engage your buyers better, target them individually, and boost your business growth like it did for Color & Co. If you are a new brand, using this strategy can definitely have a positive impact on your branding and packaging.
To learn more about this software or how it works, click on the link below.
Stay Cold
Like their brand motto, “Go your own way,” their packaging also stands out from every other apparel brand.
The unique tattoo design and bold black color make their packaging look modernistic and eye-catching. You can find different designs on their packaging, such as goat, skull, rose, tie-back, etc.
They also include an Ikea-style user manual inside their packaging. It encourages customers to share their new Stay Cold purchases on social media platforms, aiding the brand in organic marketing.
Some of the elements that make their packaging effective are their consistent flash tattoo designs and creative way of encouraging buyers to share user-generated content.
Concrete Jungle
Their unique idea of making extraordinary jewelry out of concrete needed an eye-catching packaging design to make their products even more unique.
And they were definitely able to do it!
The perfect combination of green, black, white, and golden colors, is what makes their packaging design aesthetically pleasing.
Also, the content on their packaging, like “Your sparkling concrete product just arrived,” “I’m happy to see you,” “from our to yours?,” etc., creates an emotional impact in the minds of customers and also leads to an interactive unboxing experience.
Personalization on their packaging increases customer satisfaction and makes their customers happy to share the same with others.
Functions of Beauty
From Neutrogena introducing 3D printing of custom-made sheet masks to Vitruvi Dynamic skincare, which allows buyers to make an oil by combining any base, targeted, and essential oil, personalization offerings in beauty products have become a trend.
And Functions of Beauty have introduced the same in their packaging.
Along with allowing customers to select the flavors and scents of their products, buyers can also add any name to their bottle, as well as any color shown in their customization palette.
This makes the buyer feel more special and content as they get a product specifically created for them.
Offering personalization has now become super easy with our package design tool. With the help of this tool, you can offer various customization options, just like “Functions of Beauty” provides.
Using it, buyers can easily choose colors, text, and even upload images to your packaging.
The tool also helps with organic marketing, as buyers can also share their designs on social media platforms.
The long list of features, along with an intuitive interface, allows even a non-technical user to customize effortlessly. This can help you target different categories of buyer and will expand your niche as well.
Check out the video below to learn more about the extensive features of the tool and how it works.
You can also request a personalized free demo to better understand this tool and how it can benefit your business.
Monday’s Child
When you are selling apparel for kids, you need to make sure they meet the same standards as both kids and adults.
Monday’s Child designed cardboard packaging that can be converted into a doll house once opened in an attempt to create a product experience that does not end with receiving the product.
Thus, with their beautifully designed dresses, they are able to attract parents, whereas their innovative packaging attracts children to their brand.
Marmite jars
Today, there are numerous food options available. Making buyers choose just one specific brand can be difficult.
But not when a customer’s name is written on a jar.
Marimite did the same and took advantage of the growing demand for customization.
They allowed their buyers to customize their 250-gram jars and write any name on the jar’s packaging. This campaign was indeed a success.
This was the reason they introduced this campaign for Valentine’s Day and Mother’s Day as well.
What started as a small Facebook campaign is now permanently available on their website. They have also started offering personalized cushions, bedsheets, etc. on their website.
Unbox the Power of Custom Packaging
From large enterprises such as Coca-Cola, Nutella, and L’Oréal to businesses with unique product ideas like Concrete Jungle and Functions of Beauty, every brand now understands the importance of packaging in branding.
So, whether you are in the process of starting your own online venture or already run one, shifting from generic to custom packaging can definitely make your product stand out.
A small investment in custom packaging can definitely yield significant benefits for your company.
If you have any questions regarding custom packaging or are having trouble implementing it in your business, then we are always here to help you out.
With more than 16 years of experience, our team of experts works rigorously to create the best solutions for your business. So you can deliver an engaging package customization experience to your customers effortlessly.
Let us help you deliver a next-level product customization experience.
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