Ecommerce businesses are mushrooming exponentially and are getting competitive in order to attract more customers. Customers too, are becoming quite smart and sharp about the brands they buy from. In order to attract more customers and retain them, brands are indulging into a lot of marketing research and offering personalization so that they stand out from their competitors.
Many business owners are getting into web-to-print business due to the increasing popularity of personalized gifting options like pillows, caps, mugs, bags, pens, banners, pillow covers etc. However, having a printing business is one thing and succeeding with it is whole another. There are some factors that you must fulfill if you want to have a successful printing business. Take a look at some of these factors given below.
Competitive Printing Price
If you want to be successful with your printing business, don’t worry about quoting a higher price for the customized products you offer. Several researches have proved that if people get what they want and it is customized according to their needs, they do not mind paying a higher price. So make sure that if you offer personalization, you do not provide mediocre quality by quoting a cheap price.
When you start fresh with your online print store, it is okay to keep lower prices in order to attract customers. Find out ways in which you can provide superior quality products at low prices. But as and when your business starts growing, try to know about the prices being quoted by your competitors and offer a competitive price. Always make sure that the customers keep coming back to you.
Excellent Printing Service
Offering a good quality printing service is quite imperative for the success of your store. If you sell printed products that are of substandard quality, it will never make the customers come back to you and you might also get defamed on social media platforms. So be consistent with your printing output and build a good reputation.
You also might be aware that customers talk about their experience with a brand to their relatives and friends. Especially when it comes to giving customized gifts, the chances of your brand being talked about are pretty high. Hence, word of mouth marketing about your business will also help you fetch many customers if your give first rate products.
Exceptional Customer Service
It is not just the product that is important. People also remember the service that you provide to them before and after they buy the product. Be transparent with your customers about the turnaround time, let them know about the ways in which you operate and tell them about the importance you give to quality.
Also keep various alternatives for your customers to get in touch with you and be available for them as and when they need you. Use email and live chat to handle customer issues. Additionally, invest in client portal software to manage customer communication more effectively. It is sure to make a lot of difference and they will definitely buy from you again.
Smart Online Design Tool
Last but not the least, the biggest and the most essential weapon for your online printing business to succeed is an intuitive online design tool. You should be able to install and configure it without any hassles. A powerful frontend and backend ensures that you are able to manage all the functionalities well and provide your customer a user-friendly interface to design the products of their choice.
PrintXpand is one such Magento product design extension that can be easily integrated with your Magento store and is extremely easy to use. Even if you get stuck somewhere, our support team is always available for help. It comes with various design templates, a huge library of clipart, an option of uploading photographs from one’s device, facility of changing fonts, colours, text and much more. Using PrintXpand product designer tool, your customers can bring out their creative streak and get the gratification of having designed something on their own. Its backend enables the admin to set prices for different products, decide the amount of customization to be allowed and maintain the best print quality.
Boost your ROI using PrintXpand Tool
PrintXpand understands printing business and we have developed our product to help printing businesses harness the power of internet and sell their products online. It is a responsive design tool and works on all devices enabling your customers to design anytime from anywhere. Once you install PrintXpand, you will have better Return on Investment in terms of better traffic and more conversions.
A lot of customers across the world have used our tool to build their business and have succeeded. If you want to make your presence felt in the online printing business world, PrintXpand is what you have been looking for.
