Summary
While marketing any product, the most confusing process is short-listing the marketing materials one wants for their business. The ultimate goal of using them is to attract potential customers and increase brand awareness.
As a printing business owner, you can help your customers choose the right marketing material by offering them an array of various options. This will help them choose the best of all by comparing the potential of each. You can also increase your revenue by selling customizable marketing materials. This is a unique approach in the market.
Here, you let your customers indulge in designing marketing materials of their own with the product design tool. This tool has helpful editing features like text, fonts, colors, clip art, artwork, templates, etc.
In this blog, we will share all the information you require as a print business owner about marketing materials and their types.
A Brief You Should Not Miss
Marketing materials are basically content designed to market your company’s products and services to potential customers. These materials can be in various forms like brochures, samples, digital QR Codes, etc. Here, you can target the pain point of end customers that your customer’s company’s products or services can solve. Make it creative and relevant.
Marketing Material Types
1. Business Cards
Business cards are a never-getting-old way to promote the business. It has everything one needs to market their business, including name, logo, contact number, address, types of products or services the company provides, etc. Business cards reflect a professional impression to the holder. By keeping business cards handy at all times, your customers can hand convenient marketing material to their potential clients. They are classy with catchy graphics and content and, more of all – convenient.
2. Brochures
Brochures include a single sheet of paper usually folded into three sections. Here, you can create six areas to fill the information by printing on both sides of the brochure.
These are perfect as handouts at events and are top-notch information packets for visitors. For example, a game arena may use a brochure including a map on one side and advertisement of some of the premium features available for guests on the other. This way your customers can provide necessary information with a side of smooth marketing.
3. Billboards
Billboards are used as a traditional form of advertising which is still highly effective. One can increase the benefit of their billboard campaign by placing the ad in right places like high-traffic areas or near some famous building where customers can notice it. You, as a print owner, can suggest the customers to design their own billboards in the most creative and unique way possible.
You can advise them to follow the current trend of making a series of billboards and putting them up at some distance from each other to build more interest. With the Product Design Tool, you can easily provide customization for wide prints. With features like bleed-cut safe lines, you can guide your customers to design appropriately.
With the PrintXpand Product Design Tool, you don’t need to worry about the quality of your print.
4. Advertising Cards
Advertising cards are basically postcard-sized flyers. They are usually printed on cardstock. Your customers can use advertising cards as part of their mailing campaign or hand out these cards at events. They can feature key advantages of their product or service on the cards.
5. Giveaway Boxes
Even you know that offering people the chance to win something for free is the most effective way to earn business. Here, giveaway boxes are the marketing material you need to offer to the customers. These are used when they are having a giveaway campaign where they choose a lucky winner at every appropriate interval and ship them the giveaway boxes. These boxes may contain some of the most selling or the newest launched items of the brand or any other products that can interest the customer.
Your customers can design their packaging boxes through a box design tool, and you can simply print and ship the boxes with desired designs.
6. Flyer
Flyers are the most inexpensive way of marketing your business. You can create flyers to hang in areas occupied with frequent pedestrians. Flyers have appealing graphics to encourage passers to stop and do a quick read of easy-to-understand content.
PrintXpand makes customizing flyers easy for you and your customers.
How to Design Marketing Materials
Now that you are aware of the materials you can offer to your customers, you might be wondering how to design marketing materials effectively. Well, I have an answer to that:
1. Keep the market trends in mind:
It’s essential to stay informed about current market trends relevant to your industry.
By doing so, you can ensure that your marketing materials remain fresh, appealing, and aligned with the preferences of your target audience.
Let’s say you’re designing marketing materials for a tech gadget.
You can consider the latest technological advancements and incorporate them into your design to showcase the innovative features and benefits of your product.
2. Keep their audience and their geographical details in the center:
When designing marketing materials, it’s crucial to understand your target audience and tailor your designs to meet their specific needs and preferences.
Additionally, considering geographical details can help you create more localized and relevant materials.
For example, if you’re designing materials for a local bakery that caters to families, you would focus on visuals and messaging that resonates with families in your area.
You might showcase images of happy families enjoying freshly baked goods or highlight local ingredients to emphasize the community connection.
3. Provide customization services with the Product Design Tool:
Offering customization options through a product design tool allows customers to personalize their purchases, making them more likely to engage with your brand.
And if you run a printing shop online, you can easily integrate a design tool on your website.
This will enable customers to customize business cards, flyers, or brochures by adding their own text, and images, or choosing from pre-designed templates.
This level of flexibility empowers customers to create marketing materials that perfectly align with their brand identity and messaging.
By using the design tool, customers can experiment with different designs, layouts, and color schemes to find the perfect combination. They can see real-time previews of their customized designs, ensuring that the final product meets their expectations before placing an order.
This eliminates the need for back-and-forth communication and streamlines the design process, saving time for both the customer and your business.
The design tool also provides convenience and accessibility.
Customers can access it from anywhere with an internet connection, eliminating the need to visit a physical store.
This empowers customers to take control of the design process and make changes at their convenience, fostering a sense of ownership and satisfaction.
Empower your buyers with personalized marketing materials that leave a lasting impression.
4. Keep branding as the ultimate purpose:
Your marketing materials should consistently reflect your brand identity and convey its unique attributes. This ensures brand recognition and helps build trust and loyalty among customers.
For instance, if a brand is known for its eco-friendly and sustainable practices, your marketing materials should emphasize these aspects through the use of recycled paper, earthy colors, and messaging that highlights your commitment to the environment.
5. Use fonts and colors correctly:
Fonts and colors play a crucial role in creating visually appealing and effective marketing materials.
Choose fonts that align with your brand’s personality and are easy to read. Select colors that evoke the desired emotions and convey your brand message effectively.
6. Never compromise on quality:
High-quality design and production are essential for creating professional and impactful marketing materials.
Invest in quality materials, such as paper stock or printing techniques, that reflect the value and reputation of your brand.
For instance, if you’re designing a brochure for a luxury hotel, opt for premium paper, elegant finishes, and high-resolution images to convey a sense of luxury and sophistication.
7. Keep the contact details, company name, and logo always visible
When designing marketing materials, it’s crucial to ensure that your contact details, company name, and logo are always prominently displayed and easily visible. This ensures that potential customers can quickly identify your brand and have the means to get in touch with you.
Time to Customize Your Marketing Game
These were well-utilized marketing materials, with some tips on how to design them effectively.
Remember, no matter how many tips you go through, the final decision must be yours.
They are your customers, and nobody can understand them better than you do.
So, decide on marketing designs that you believe will attract an audience for them. And don’t forget to stay updated on the latest trends.
And if you want to help your customers build effective communication and engagement through personalized marketing materials, think about integrating a designer tool.
Whether it’s customizing business cards, flyers, or brochures, our design tool empowers your customers to create unique and eye-catching designs easily.
Get started today and let PrintXpand help you unlock the potential of customization in your marketing efforts.
All product and company names are trademarks™, registered® or copyright© trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.
