Since the past few years, Web-to-Print industry has grown by leaps and bounds along with e-commerce and internet.
Even the most intricate web-to-print projects can be executed by the high end tools available in the market.
Although the quality of production is important, what matters is the process undertaken to accomplish it. There are times when these projects fail miserably.
And it is important to know why.
In this blog, we will talk about some of the most common reasons why web-to-print projects fail.
A Quick Roadmap:
Common Reasons Why Web-to-Print Projects Fail:
- Getting too techie
- Investing just for the sake of it
- Lack of sales involvement
- Not engaging your customers
Web to print solutions benefit marketing collateral printing too, read about it here.
Common Reasons Why Web-to-Print Projects Fail
Getting too techie
If you are one of the people who thinks web-to-print is all about technology, then you might be wrong.
It is actually a concept of marketing that happens to consider technology.
So for executing web-to-print projects, your sales team doesn’t need to have knowledge about the mechanics of printers. The sales team is supposed to listen to the ideas of customers and help turn them into reality.
Having too much knowledge about the technicalities and sharing them with the customers will end up confusing them. And they are only interested in how the idea is executed.
So refrain from sharing too much.
This is why we provide a complete web-to-print storefront solution where you don’t have to worry about any of the technical aspects, allowing you to focus only on your operations and marketing.
We provide businesses with an intuitive and user-friendly platform that allows their customers to easily create personalized designs.
Through this, businesses can meet customers’ specific needs while also streamlining the ordering process. The platform provides a wide range of customization options, including templates, fonts, colors, and images, making it easy for customers to create their own designs.
In addition to simplifying the ordering process for customers, web-to-print solutions also offer a range of benefits for businesses.
These include increased efficiency, reduced costs, improved accuracy, and enhanced customer satisfaction. By implementing a web-to-print solutions, businesses can streamline their operations and improve their bottom line.
Revamp your printing business with our web-to-print solutions!
Simplify operations, reduce costs, and improve accuracy to enhance customer satisfaction.
Investing just for the sake of it
When you invest in certain technology, what’s your thought process behind it? What are your goals?
It is better to know the answers to these questions before investing your money into web-to-print product design software.
Several ecommerce or printing businesses invest in web-to-print just because it is trending and they feel the peer pressure. At first, they find the product that gives them the best value and functionality.
Thereafter, they assign the web-to-print tasks to the most technical member of their team and forget the rest.
Now, this is where the problem starts. If you are an entrepreneur in the true sense, involve yourself in the entire production cycle and avoid delegating the tasks entirely to the technical staff.
Once you become a part of every project, you will gain creative insights and know how to deal with clients that have similar demands.
Lack of sales involvement
As mentioned earlier, we tend to think that all that is needed to execute web-to-print projects is a genius technical team. But that is far from the truth.
The involvement of your sales team is of utmost importance, as they are a major medium of connection and communication with your customers. You must ensure that the sales team is involved in the process from the beginning to avoid confusion at a later stage.
The team should also have an idea of what the customer expects out of the product, design a marketing program, and decide on the team that will work on the project.
And it is a very important process that mustn’t be overlooked because once the printing cycle begins, it is difficult to break. Pre-defined features, a rightly designed product, and a perfect marketing plan are what are needed to execute the project.
As mentioned earlier, we tend to think that all that is needed to execute web-to-print projects is a genius technical team. But that is far from the truth.
The involvement of your sales team is of utmost importance, as they are a major medium of connection and communication with your customers. You must ensure that the sales team is involved in the process from the beginning to avoid confusion at a later stage.
The team should also have an idea of what the customer expects out of the product, design a marketing program, and decide on the team that will work on the project. And it is a very important process that mustn’t be overlooked because once the printing cycle begins, it is difficult to break.
Pre-defined features, a rightly designed product, and a perfect marketing plan are what are needed to execute the project.
Not engaging your customers
Giving no thought to customer engagement is also one of the major reasons why these projects fail. If you offer web-to-print solutions, you need to come up with a communication plan for connecting with your customers.
It’s better not to assume that they are aware of your products and services and do nothing about it.
You must go the extra mile and involve creative communities, conduct printing workshops, provide sales collateral, and advertise yourself well. By doing so, you will attract better prospects and people who are interested in customizable products.
Wrapping Up
Thus, implementing a web-to-print solutions can greatly benefit your business and lead to increased customer satisfaction. This can happen only if you stay away from the above-mentioned mistakes and make sure your software has all the necessary qualities.
To earn a better ROI on your web-to-print investment, you can also learn about the top 5 web-to-print mistakes that businesses like yours should avoid.
With over a decade of experience in the industry, our custom-made solutions can help you achieve your printing goals with ease.
From intuitive storefronts to powerful automation features, we have everything you need to make your investment a success. Contact us to learn more about how we can help you streamline your operations and provide a better experience for your customers.
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